Inundated with data? Hear from industry leaders on what data to use and how to use it.
* What data is available and how can you cost efficiently access it?
* Which information streams are critical and which are 'nice' to have'?
* How do I use data in this new pandemic environment to make strategic marketing decisions?
* How should DMOs tailor their approach to research and destination intelligence?
* What are some cost effective options if you don’t have a visitor profile?
Panel discussion with Phil Werz, President & CEO, Pinehurst-Southern Pines-Aberdeen, NC CVB; Bonnie Simmons, Milledgeville-Baldwin County, GA CVB; Josh Sherwood, Head of Digital Strategy, MediaOne