Education Series | Topic: The land beyond information and inspiration! - Not all user-generated content is created equal
Friday, April 23, 2021 (9:00 AM - 10:00 AM) (CDT)
Travelers can share and discover travel destinations through online platforms, now more than ever. At the same time, budget and staffing challenges make it essential for visitor bureaus and DMOs to find the most impactful marketing efforts. It is important to understand the differences in the user generated content and how it is used.
Chris Lukenbill, Co-Founder of Shrpa will review the types of user generated content available, discuss their strengths and weaknesses and how communities can use them to their advantage. The landscape of user-generated content has come a long way since the original blog posts and review sites. How is your community using UGC effectively to inspire, inform, and engage travelers in exploring your community?
MACVB's 2021 Education Series is dedicated to the personal and professional development of MACVB members.