MACVB Education Series | Topic: Deciphering Destination Data

MACVB Education Series | Topic: Deciphering Destination Data

Friday, June 25, 2021 (9:00 AM - 10:00 AM) (CDT)

Description

Inundated with data? Hear from industry leaders on what data to use and how to use it.

* What data is available and how can you cost efficiently access it?

* Which information streams are critical and which are 'nice' to have'?

* How do I use data in this new pandemic environment to make strategic marketing decisions?

* How should DMOs tailor their approach to research and destination intelligence?

* What are some cost effective options if you don’t have a visitor profile?

Panel discussion with Phil Werz, President & CEO, Pinehurst-Southern Pines-Aberdeen, NC CVB; Bonnie Simmons, Milledgeville-Baldwin County, GA CVB; Josh Sherwood, Head of Digital Strategy, MediaOne

Pricing

This event is free for MACVB members thanks to our generous sponsors. 

Via Zoom
Event Contact
Deb McMillan
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Friday, June 25, 2021 (9:00 AM - 10:00 AM) (CDT)
Registered Guests
12
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